Given exactly how much more flesh we #swoldiers are flashing on Instagram, Snapchat and dating apps currently, it’s hardly surprising that body-sculpting creams, serums and gels are muscling their way into men’s grooming regimes.
These items – promising to nip and tuck those 塑身衣 while enhancing muscular definition – seem a godsend for many of us feeling the warmth from impossibly-ripped men on billboards and then in Hollywood blockbusters, and also those obligatory shirtless moments in BBC costume dramas.
“Fit, healthy, toned and tanned models set the atmosphere for a lot of fragrance and skincare campaigns,” says Teresa Fisher, Senior Account Manager of UK Beauty for research company The NPD Group. (Face of Paco Rabanne’s Invictus fragrance, Nick Youngquest, is simply one man fomenting ab envy.) “Men start by improving their physique and then carry on and enhance their traditional grooming rituals with higher-tech skincare products to smooth, refine and tone your skin,” she says. “Hence why we carry on and notice a strong increase in sales of body products.”
It’s little wonder then that there’s a Spartan army’s worth of skin-firming and the body-toning products targeted specifically at men. “Great pecs and abs are what guys focus on in the gym and then any product that will help them achieve an enviable, photogenic body will probably be needed,” says James Green, founder of the FIT Skincare range, consisting of a sculpting product in the line-up.
“I included Pec & Ab Sculpt from the FIT range as a result of my background in weight lifting: I used to train up to nine times per week in the fitness center and my obsession with working out was where the whole idea for FIT skincare came from,” he explains. “Any goods that I was able to create that would enhance both my very own and my customer’s training routines were absolutely essential-have.”
But let’s acquire one thing straight here: to possess any success using these products you require some decent foundations from the beginning. Body-firming goods are enhancement tools, not miracle workers. They are meant to firm and tighten skin to higher display what you have, rather than magic mounds of muscle from thin air.
It makes sense then that guys who’ve already devote their time at the gym and mastered the ability of resisting the Big Mac will find ideal results. (If your extra fat isn’t 10 per cent or lower, it is likely you won’t be able to view your abs anyway.)
“Nothing short of the surgeon’s knife helps keep skin tight, but there are actually useful, non-surgical options, too,” says skincare expert Liz Earle, author of Skin Secrets. “With regular use, certain skin-tightening gels and serums have been shown to tighten slackened skin and ingredients like kigelia Africana (sausage tree extract), quince and mangosteen are all proven skin-firmers.”
Most products also contain ingredients which, it’s claimed, help break up unwanted fat, while all attempt to support the skin’s natural collagen. “This is extremely important protein inside the skin that offers its characteristic flexible strength,” says Candice Gardner of your International Dermal Institute. “By boosting collagen production, skin is going to be firmer and smoother.”
They are the ingredients to watch out for:
Seen in from anti-cellulite creams to eye creams, caffeine boasts antioxidant properties and is believed to reduce puffiness by constricting blood vessels.
A paper published in Skin Pharmacology and Physiology also suggests it may well break down fat cells, although the jury’s still out as a result of insufficient firm findings.
As outlined by an investigation published within the Journal of Cosmetic Dermatology, creatine – a nitrogenous organic acid which helps supply energy to cells (and a supplement you may be taking to gain mass) – may help inside the synthesis of collagen when applied topically, hence its inclusion in several skin-firming creams.
So you could say it’s deserving of any area in your bathroom cabinet along with your gym bag.
“Vitamin C is critical in producing collagen,” says Gardner. “And without good degrees of Vit C, collagen production is reduced and skin can become slack and more fragile dexrpky29 time.”
A potent antioxidant, soy protein can be used in skincare products primarily because of its anti-inflammatory benefits, but additionally as it contains genistein – a compound which, like creatine, supports collagen production.
FIT’s Pec & Ab Sculpt features an ingredient called levan. “This is 男性塑身衣 composed of fructose molecules that forms a firming film on the skin,” explains Green.
Cleverly – or craftily – most body-sculpting products feature ingredients that instantly cool, refresh and energise the facial skin thus it feels different if you apply the products. Make of this what you will.